If your social media feed is anything like mine, you probably see a lot of political memes like these:
Take that “Obamacare” meme. For many conservatives it felt like an “epic burn” to liberal supporters of the Affordable Care Act.
But if you’re a liberal like me, it doesn’t even make sense. Obamacare isn’t a “thing” you can “have.” It’s an individual mandate to purchase health insurance, a Medicaid expansion, a bunch of regulations, and tons of other stuff. But aside from that, it’s not even clear what point this meme is making. Why wouldn’t Democrats want to be “first in line” to “have” Obamacare?
The meme only makes sense when you realize that the author just can’t wrap his or her mind around the fact that some people actually like Obamacare. In the world this author lives in, that's not something that's even conceivable.
We can laugh, but the liberal “Willy Wonka” meme is no better.
This meme is making the argument that Obama obviously couldn’t have been the worst President ever because George W. Bush was clearly so much worse. Maybe that sounds reasonable to you and me, but to a conservative it would make no sense at all. After all, the reason a conservative would want to say that Obama was the worst President ever was because they thought he was so much worse than the guy who was President right before him.
Sure, lots of bad stuff happened in the Bush years, like 9/11, the financial crisis, and the Iraq war, but most conservatives don’t think all of that stuff was Bush’s fault, just like liberals don’t think that the rise of ISIS was Obama’s fault. Maybe conservatives are wrong - maybe all that bad stuff really was Bush’s fault, but this meme doesn’t make that argument. It assumes that you already think that Bush’s presidency was terrible. But anyone who believes that probably doesn't also think Obama was the worst President ever.
In both of these cases we have “arguments” that appear persuasive to the people who already agree with them, but which are unpersuasive (or incomprehensible) to the very people they are supposedly trying to persuade. If you look through your social media feed you'll see that most political memes are like this.